Spokane-area residents who enjoy watching football and network television shows on local CBS affiliate KREM will soon have special opportunities to interact with some of their favorite celebrities on Facebook and Twitter during the CBS “social sweep week.”
From Saturday, November 5 to Friday, November 11, .CBS sportscasters and stars of some of their most popular shows will be taking over the network’s Facebook and Twitter pages.
According to a press release on the web site TV by the Numbers, “As part of ‘CBS social sweep week,’ talent from entertainment and sports will program the official social media sites for their respective shows on the day of their broadcast that week.
“Each morning, fans can log on to CBS’s Twitter or Facebook accounts, or CBS.com for a special message revealing which stars from that night’s CBS Television Network lineup will be taking over their show’s social media accounts. Throughout the day, fans will be able to view pictures, videos, exclusive show content and status updates posted by the talent, and will also be able to interact by asking questions and commenting on postings.
“The event kicks off on Saturday, Nov. 5 when CBS Sports broadcasts the most highly anticipated college football game of the year as #1-ranked LSU takes on #2-ranked Alabama. The social media takeover continues throughout CBS’s top-rated primetime schedule for the following week.”
Christina Warren of Mashable was able to fill in some more details.
“Other shows getting the social treatment include The Amazing Race, The Good Wife, How I Met Your Mother, Two and a Half Men and CSI,” Warren said. “Throughout the day, CBS stars will post photos and video links from the set, and answer fan questions and comment on various posts.”
The weeklong event puts a new spin on a long-running television tradition.
According to Warren, “Sweeps Week is a key part of the time periods when Nielsen does full nationwide surveys of TV ratings. During Sweeps periods, which include November, February and May, networks air their most elaborate episodes and cliffhangers as an incentive for viewers to tune in (and thereby enhance ratings).
“Even though the national ratings periods have lost significance, thanks to fast-tracks and overnight ratings for virtually every market, the trend of pushing for increased viewership continues today.”
Spokane-area viewers can see the full event schedule over at TV by the Numbers.