When applying makeup ladies can have the most fun playing with the colors of the rainbow when they get to their eyelids. It is more than acceptable to wear blue and pink shadows if your heart desires. Ladies put so much effort into their eye makeup that it is such a shame when they look in the mirror two hours later their hard effort is nowhere to be found. It may seem simple but what we are forgetting to do is apply eye primer before creating eye makeup art. Eye primer is make up magic; before applying shadow, liner, and mascara swipe eyes with a primer for long lasting wear. After crying, rubbing, sleeping, swimming, you name it eye makeup does not budge. There are fabulous options on the market to keep shadow put longer. Elizabeth Arden’s Advanced Eye-Fix Primer ($22) is small and mighty in its packaging. Only a small dab of this primer applied with your finger is necessary for the longest wear. The cream based primer is the same color as lids so it can even be worn solo for an Avant garde matte look. However, when shadow and liner are applied they will not budge throughout the day. It’s as if you tattooed that make up on. Elizabeth Arden products can be purchased at Macy’s locations throughout New York. Korres Eye Primer ($21) will have you running for the eye makeup remover at the end of the day. Applied with a wand the natural primer will set eye makeup to go from board room to dance floor. Korres products can be purchased at Sephora locations throughout New York. Mirabella Prime ($29) is a gel based primer that can even be used on your face as well. The clear, weightless primer takes a second to dry but will hold make up in place for the day. Mirabella products can be purchased through their website. Eye primers are an excellent tool to add to any make up routine. It helps to keep that flawless look flawless for hours on end.