Nike has started their ad campaign for the Nike Zoom Kobe 7 and The Black Mamba is taking a very elitist role for his brand new kicks. Kobe introduces the #KOBESYSTEM – yes, with hashtag – a nebulous construct and way of life designed only for those who are so successful that the only person who has the right and ability to speak on their level is Kobe himself.
Of course, all of this talk is done with a slight (just a smidge) bit of irony. You know, just in case the “laugh at all your jokes” bit and the use of the word “rad” without the express written consent of Jeff Cannata, Dan Trachtenberg and Alex Albrecht wasn’t enough of a hint for you.
(Click here to watch the Nike “KOBESYSTEM” teaser)
What this all leads to is still unknown. Since becoming a member of the Nike family, Kobe has gone from Mozart to a cheesy insurance salesman to a puppet sharing a house with LeBron James to fighting Danny Trejo, Bruce Willis and Kanye West. So expect just about anything with the KOBESYSTEM and still end up being surprised.