Gary Vaynerchuk once said “Hustle is the most important word ever.” University of North Carolina alumna, Sophie Pyle (@SophiePyle) embodies Vaynerchuk’s maxim with an impressive CV for a person under 50, much less one still approaching 25. Pyle, an entrepreneur, writer, and reality TV show starlet, keeps a busy schedule and shows no signs of slowing down. The Vox Worldwide CEO and Guest of a Guest editor pressed pause on her life to share how her embryonic career has played out.
What are three lessons have you learned about entrepreneurship since launching Vox Worldwide?
1) There is a LOT of paperwork!
2) Real entrepreneurs don’t get a day off—I am always networking and keeping an eye out for opportunities, and use the weekends to try to get ahead.
3) There is nothing more rewarding than getting paid to do something I love.
How were you recruited for the “Blonde Charity Mafia” and what was it like to be on TV?
I am very sarcastic and rough around the edges at times, and the producers thought I would make a good antagonist. Once I got over my fears of how it could come across, I tried my best to ham it up! I flirted with the guys I was supposed to fight with, and argued with the girls I was told to fight with. I don’t think it’s a secret that those types of shows (“The Hills,” “The City,” “BCM”, “Kardashians”) were scripted and that genre of scripted reality TV is almost dead now.
What social media platform would you invest in, apart from the Big Three (Facebook, Twitter, LinkedIn)?
Facebook. I have set up ads on there for clients and they’re very effective.
Describe a few mistakes you see brands make with social media.
Misspelled words, low quality graphics, and links with no thumbnails are my biggest pet peeves.
Acting and branding are pretty similar. What process do you use to find a client’s voice?
I work with a lot of furniture manufacturers and it’s easiest to talk to their design team about how they find their inspirations. I also like knowing what their best-selling pieces are, and try to find common links between the customers and the company to keep everyone engaged.
Guest of a Guest DC covers the “hottest people, places, and parties” in America’s capital. How does GofG use social media to scope out the best events?
I have several go-to sites for finding events, but a lot of them come to me via Facebook! I gave an intern my Facebook password so she can hit up those events, too.
The social event of 2011 you wish received more press was…
Obama’s 50th birthday! He had a really cool party at the White House that no one was allowed to write about. I would have poured over those party photos for weeks.
Guest of a Guest DC just released its own movers and shakers list in the “Hot Hundred.” In a city full of such talent, how did you whittle down the list to a century of candidates?
I tried to pick people that were interesting, ambitious, and attractive that I had seen around DC and at our events. The hardest part was whittling it down to 100 because there are a lot of cool people here!
Stay tuned for the next Movers and Shakers Series interview, which is posted on Tuesdays! In between segments, check back for more commentary on social media. What do think will be big in 2012?