There are lots of opportunities to market your book through book readings here in Long Beach. Many of the coffeehouses have open mic nights, and Portfolio Coffeehouse recently featured a series of readings this month.
But if you want to reach a wider audience and can’t afford (time or cost) to travel to other cities? That’s where virtual book readings come in.
A virtual book reading is just like a book reading anywhere else, only it’s delivered via telephone or online video. Here are some suggestions for hosting your own virtual book reading.
Step One: How Will You Deliver Your Book Reading?
- Telephone – Using a conference call service such as Free Conference Pro or Instant Teleseminar, you can perform your book reading to an audience of people listening in over the telephone or the web.
- Video – You can stream video of your book reading live over the Internet using a service such as UStream.tv.
Step Two: How Will You Organize Your Event?
If all you do is show up and read a selection from your book, you probably won’t get much return on time invested. You should make it more like a real book reading event, complete with a host introducing you and a Q&A session that follows.
Finding someone to be the host of the event not only makes the event more interesting and engaging, it can also expose you to a wider audience because the host will invite people from their list, as well.
Adding a Q&A session at the end further engages the audience and helps you nurture that relationship many of your readers crave.
Step Three: Record Your Event
What’s cool about a virtual book reading is that you can record it and continuously use it to market your book well past that one moment. You can’t do that with a live book reading, unless you video tape it … which, alas, is usually not an option.
You can share it with potential readers by posting clips from the audio reading, and making the entire recorded call available for download. You can post the video recording to video sharing websites such as YouTube and Facebook, thus adding additional traffic sources to your book’s web page.
Additional Tips for Effective Virtual Book Readings
- Sit up straight when you read. This will let your lungs take in more air and give your voice more power. Slouching softens your voice and makes it harder to understand. Some people even recommend standing up while recording on the phone.
- If you are video taping your reading, be sure to wear clothing that contrasts with your background. You don’t want to blend in with the woodwork!
- Also, if reading on video, be sure to look up and into the camera lens often. No one enjoys looking at the top of your head for minutes on end.
- Choose a compelling section of your book to read. If it is fiction, make it a section that will leave them hungry to read the next part, but also a section that can stand on it’s own without backstory. If it is nonfiction, make it a section that informs or entertains on its own, but also leaves them hungry for more.
- Be gracious … to your host and your audience. You don’t want bad behavior to burn bridges or cause a cascading negative effect on your book sales.
Would you like to shine the light on your writing brilliance? You can leverage your presence online to attract better clients, projects and opportunities. I can even act as host for your virtual book reading. Visit DragonWyze Solutions at www.dragonwyze.com for more information on how I can help you nurture an online footprint that supports your goals as a writer.
NOTE: Are you a writer, author or editor connected to Long Beach in some way? Please contact me … and you can be a part of my series of profiles of local writers!