After the uproars generated by consumers over Bank of America’s (BOC) debit card fee less than a month ago, other big Banks like Wells Fargo, and JP Morgan Chase announced no intentions of implementing a debit card charge to customers.
The announcement came amidst a campaign started by Molly Katchpole in Washington D.C via Change.org stating that enough was enough. The petition accumulated a total of 305,893 signatures online, which was designed to get the word out and create awareness for consumers over this fee.
Details coming out of the Minneapolis-St Paul Business Journal reported that BAC will explore and try to offer more options for customers to avoid the fee.
Wells Fargo on its press section of the website announced the cancellation of a planned five-state pilot of a monthly $3 fee for customers who use debit cards.
“As we adjust to changes in our business, we will continue to stay attuned to what our customers want,” said Ed Kadletz, head of Wells Fargo’s Debit and Prepaid Cards. “This means understanding their needs as we continue to deliver the world-class service, convenience, and value they have come to expect from Wells Fargo.”
So how did this campaign really succeed? The person who started this petition was Molly over the fee just. She is a recent graduate from the University of Rhode Island and currently has two part-time jobs. She is your everyday hardworking American and she utilized this social venture ‘Changed.org’, started by two former classmates from Stanford University, which mobilized and helped people create awareness over this issue.