Creating an effective networking speech, commonly known as an “elevator pitch,” starts with an honest evaluation of yourself and your company. First, answer the following questions:
- What is the main objective of my business?
- Who are the people I’d like as clients?
- What sets me apart from my competition?
- What problems are my potential clients experiencing?
- What solutions to those problems does my company offer?
- What other benefits does my company provide?
Once you determine answers to these questions, you will have the basic information needed to create a more compelling elevator pitch. This short presentation is designed to be delivered in 20 to 30 seconds.
Some things to keep in mind:
It is not a sales pitch. It is about starting a conversation about your services, not closing a sale.
Less is more. Be able to articulate your message clearly in as few words as possible.
Avoid generalizing. You do not want to be too vague nor do you want to sound like everybody else in your field.
Don’t be too clever or too cute. While you want your pitch to be memorable, you do not want to sound silly!
Keep your elevator pitch very short and to the point. Tell potential clients about the areas in which you specialize, what your target market is, and how those customers benefit from your services. Your speech should flow naturally and help you make the most of every opportunity to make a good first impression.
For more help, Seattle area business woman Lorraine Howell of Media Skills Training coaches professionals to be more effective speakers. She has written a step-by-step guide book, Give Your Elevator Speech a Lift!