There’s been quite a buzz this past week about the boutique hotel superstars, Ace, buying the Jesus Saves building in downtown LA, and the myriad future soirees to be enjoyed on it’s yet-to-be revamped grounds. For now, however, the nearest Ace oasis to the City of Angels is the Ace Hotel & Swim Club in Palm Springs, and your girl in music has been a huge pusher of their 2011 events, as you know. As I prepare to kick off my final epic Ace weekend in Hollywood’s Desert Playground, I caught up with the hotel to recap 2011 and look ahead to 2012.
What Ace events in Palm Springs and nationwide were your favorites in 2011?
Friends of Friends Weekend and Summer School were sort of crown jewels. The Do Over throws great parties here and they always bring it. They exemplify what can be done on at Ace, and we make perfect sense working together. We both have that careful attention to detail but a laid back vibe. We also had an epic line-up during Pride — LGBTQ artists from all over the country — and we hope to keep building that audience here in Palm Springs every year.
What artists were your favorite to work with in 2011?
I really liked working with The Henry Clay People. They’re down-to-earth guys who enjoy performing and are super passionate about it. Glass Candy and Chromatics were awesome to work with. So were Daedelus, Vice Cooler and Abe Vigoda. The Dublab DJs were some of the best people you can ever meet. They’re the type of people who just love sharing the music that they’re into — true music junkies. It was a real education just sitting and listening to them mixing it up.
What has been the response to your unique activities from guests, attendees and the community in the past year?
The overall response from our guests and the attendees at events has been very positive. I think that unique quality comes from a very organic place, that’s experimental and open to all kinds of ideas. And people have responded to that, including people in the local community. The locals here are a discerning crowd that can be tough to please, so when we’re able to win over a local, it makes all the hard work that much more fulfilling.
How does your team continue to think up unique, creative, culturally important, experience oriented events?
The ideas come from a truly passionate and personal place. Nobody involved in the planning process would organize anything that they wouldn’t want to attend themselves. We’re just happy to be able to express ourselves creatively and to provide a forum for others to do so too.
Can you give us any hints about what to expect in 2012?
We’re going to continue to build on what we have and follow our intuition. We’re open to new experiences. Currently on the horizon are the Ace Afterfest for the Palm Springs International Film Fest, Modernism Week, Desert Gold during Coachella 2012, Doo Wop in the Desert (our annual Valentine’s Day sock hop), Dinah Shore, White Party, Pride, a kid’s art retreat with Karen Kimmell, and then our regular events like monthly Full Moon Parties, DJs, live bands in the Amigo Room and more events with the Do-Over and some record labels we really like.