As the New Year begins, you can expect your inboxes to be flooded with special offers from a variety of fitness clubs hoping that the extra holiday pounds that some have gained will drive people to their establishments.
Los Angeles residents have plenty of gyms to choose from, with gyms such as 24-Hour Fitness, Gold’s Gym, LA Fitness, and the local YMCA. However, Bally Total Fitness will no longer be a part of this extensive list of choices because LA Fitness has bought out all Los Angeles-based Bally locations.
Although Bally signs and advertisements still exist at some Los Angeles facilities, LA Fitness plans to make many strategic changes throughout the next couple of years.
“We will be servicing all of the membership agreements that we acquired from Bally,” said Paul Norris, LA Fitness Principal. “The majority of clubs we acquired will remain open. We plan to add new equipment to many of the clubs, and we also have plans to remodel, expand or relocate a number of the clubs to larger and newer facilities.”
Some Bally members have expressed concern with rising membership fees and interruptions in gym services, such as fitness classes and personal training sessions.
Many customers are excited about the change and feel that Bally Total Fitness could use innovative management to turn the fitness facilities around.
In the last couple of years, Bally faced several challenges, filing for bankruptcy twice and fighting financial fraud charges.
Bally Total Fitness continues to serve growing markets located in San Francisco, Houston, New York, and Denver.