Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design
By David Langton & Anita Campbell
Visual Marketing is a compilation of ninety-nine very successful visual marketing campaigns that have been lead by small businesses owners. With the small business owner in mind the book is an extremely fast read. It has been segmented into three chapters, in each of them a small business is featured with an example of the visual design marketing method that has been a vehicle for success. The authors also include a brief summary regarding why the concept works and also the success metrics of each visual marketing design. Quotes are included from small business owners and/ or the design firms that implemented the visual marketing design. Every example ends with a ‘Takeaway Tip’ as a call to action for small business owners to begin thinking about and implementing the ideas presented in the book.
Visual Marketing has ninety-nine valuable marketing examples to assist any small business owner with getting creative and attracting more business regardless of the economy. The authors are experts in their fields lending to the overall credibility of the book. David Langton is the co-founder of Langton Cherubino Group, a successful design firm. There are examples throughout the book of extremely creative ideas that the Langton Cherubino Group has implemented for their small business clients as well as to create awareness for themselves. Anita Campbell is the CEO and founder of Small Biz Trends, an award-winning online community reaching over 300,000 small-business owners each month. Campbell is also the CEO of BizSugar, a well-known social media site for small business.
The book touches on many ideas including; the importance of exploring mobile marketing options (i.e., visually stimulating your audience with a creative app designed for your business); having a head shot that stands out, having user-submitted video contest, key elements to focus on when selling luxury products or services, creative ideas nonprofits can use to engage their audience, and ninety-four more very thought-provoking ideas.
Atlanta International School, Sweet Life Events, and Synchronicity Theatre are Atlanta small businesses featured in Visual Marketing as references to visual design success.
There are so many great ideas, it’s hard to singled them out. Here are a few of my personal favorites:
- Mannequin Madness Made a seemingly boring industry exciting with their visual marketing and they recycle a large number of mannequins a year scoring major brownie points in my book.
- Delivery.com Created a unique and unforgettable experience for customers with their visual marketing campaign. They creatively engaged their customers both online and offline for a huge impact.
- David de Souza, founder of TaxFix.co.uk used a free online tool Tagxedo.com as a creative way to gain the attention of finance bloggers.
- Sterling Women A women’s networking group used a calendar in a very creative way to market their small businesses.
- Global Girlfriend Global Girlfriend specializes in handmade accessories and jewelry made by women from all around the world. The owner has written a book featuring the women that make the products sold by Global Girlfriend. To promote awareness about the book the owner has a very thought provoking way to engage potential clients.
This is an excellent resource for small business owners everywhere. I must admit there is no bad to point out; however, there is an ‘elephant in the room’ that should be addressed. The pictures and examples are in black and white. In order to create a stronger visual impact for readers and align the title of the book with the visual content the authors should consider using color in the future editions. There is a Kindle Edition of the book available – if color images are not currently available on it perhaps that can be an option for future editions of the book.
Buy it or Leave it?
Absolutely, Buy it! The goods far outweigh the ‘elephant in the room’. Visual Marketing is a valuable resource for the small business owner. It can be stored at the office as a convenient reference when considering innovative ideas to add to a small business marketing mix.
Additionally, read to find out why State Farm insurance agent Deborah Beckers’ visual marketing campaign was like ‘hitting the lotto’. Discover what nonprofit sold cans of ‘nothing’ for $2.99. Learn what a Symchych is, see why I selected some of my personal favorites listed above and much more. Applying just one of the ideas in the book is sure to have small business owners everywhere making frequent trips to the bank, the extremely great part about this is there are 99 ideas to chose from.
Have you read Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design? Please share your thoughts and comments below.
Follow Ashley on twitter or Facebook for the lastest Atlanta Small Business updates. Also receive e-mail alerts when new articles are available. Just click on the “Subscribe” button above. Or click on “Get My Newsletter” below. For more Atlanta Small Business news click here.