After three weeks of “Twilight” mania, the box office has a new leader, but unfortunately the new king didn’t fare as well as its predecessor.
New Line’s “New Year’s Eve” was the favorite to top the charts this weekend with estimated grosses ranging between $20 and $25 million. Ultimately though the Gary Marshall directed ensemble may not even hit $15 million, which is a far cry from the $56 million that the similarly themed “Valentine’s Day” took in back in 2010.
With $14.5 million in ticket sales, “Eve” easily dethroned “The Twilight Saga: Breaking Dawn – Part 1,” which took in close to $8 million as it nears $260 million in domestic revenue. Although the ensemble romantic comedy was expected to do much better given the holiday theme and lack of competition, which reinforces just how soft the box office has become this year. That or New Yorker’s decided there wasn’t a need to go a see movie, when they can be living it in just a few short weeks.
In second place was Jonah Hill’s “The Sitter” which with $10 million probably did about as expected. The “Adventures In Babysitting-esque” comedy really didn’t have a lot of buzz surrounding it and Hill was really the only major star, which limited its appeal.
Further down the list though is where things get interesting, especially due to the continuing success of George Clooney’s “The Descendants.” Running in less than 900 theaters, the movie has to date earned about $23 million over its limited release run, with $4 million of that coming from this weekend where it placed seventh.
That total is actually only $10 million less than the $33 million that 3D pics “Hugo” and “Arthur Christmas” have taken in so far this season. If you think about it, that’s fairly remarkable that an indie type 2D film like the “Descendants” could conceivably (when all is said and done) overtake a pair of 3D-centric projects that were both expected do well this holiday season.
Many have blamed the poor performance on the excess up-charges associated with 3D films, which many families can’t afford. Yet that theory will be put to the test next week when FOX releases its latest installment in the successful “Alvin and The Chimpmunks” movies. The first “squeakquel” in 2009 was also in 3D and it actually slightly outperformed the original film. Although in a year that has not been kind to 3D motion pictures, can “Alvin” do it again?
What did you see this weekend New York? Hit the comments and let us know.
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