“The X Factor” U.K. alumni JLS, Cher Lloyd and Matt Cardle, who performed at the 2011 BRMB Live concert, helped the show get rave reviews from critics. The event took place at the LG Arena in Birmingham, England, on November 26, 2011.
JLS came in second place on “The X Factor” U.K. in 2008.
Lloyd came in fourth place on “The X Factor” U.K. in 2010.
Cardle is the winner of “The X Factor” U.K. in 2010.
The annual BRMB (Made in Birmingham) event is presented by Internet radio station BRMB. The other acts on the 2011 concert bill were Tinchy Stryde, The Wanted, Emeli Sande, Pixie Lott and James Morrison.
Here are excerpts from two reviews of the concert:
From the Birmingham Mail, which gave the concert 4 out of 5 stars:
Fourth act Matt Cardle didn’t get to close the first half even though he’s The X Factor’s reigning champion. Dressed like a Big Issue seller in a bin bag, the Southampton boy is too apologetic when the best stars make you believe they are magic – but a four-piece backing band helped the former painter to reach a great Matt-finish on Run For Your Life.
She only came fourth on The X Factor last year, but Malvern’s Cher Lloyd closed part one with such confidence that the six dancers who came on for Swagger Jagger were needed even less than the ugly tattoos on her stick-thick arms.
Although bill-toppers JLS failed to win the The X Factor in 2008, they now have five No.1 singles to their credit and are doing mentor Louis Walsh proud with songs such as Everybody In Love, Eyes Wide Shut and Take A Chance On Me. They have style, presence and showmanship – something that Mr Modest Matt Cardle should aspire to.
From Express & Star.com:
X Factor Matt Cardle followed and was the first to bring a band onto the stage as he set out to prove his musical credibility. He has dropped the suited and booted clean-cut look adopted at the end of X Factor and returned to his unshaven look and cap s he set out to promote his new album. A fantastic voice and chart-friendly songs, the crowd loved him.
But not as much as they loved, next up, Cher Lloyd. The crowd, largely teenage girls, screamed “We love you Cher” as she too promoted her album with her single Swagger Jagger whipping up a storm. This is a young girl with attitude offering some catchy tunes – guaranteed to be a hit with such an audience and sure to make Mr Cowell a fortune.
From the moment they exploded onto stage JLS put The Wanted in the shade. They knew exactly what the crowd wanted launching into hits Everybody In Love and Eyes Wide Shut.
Their voices, harmonies and dance moves were faultless which saw the night finish on a high and sent everyone home singing.