Next time you’re in Chicago, take a moment to check out The Chicago Athenaeum: Museum of Architecture and Design where you will see a Hyundai Veloster on display as the Good Design Award in the Transportation category for its innovative and unique three-door design.
Founded in Chicago in 1950, Good Design bestows international recognition upon the world’s most prominent designers and manufacturers for advancing new, visionary, and innovative product concepts, invention and originality, and for stretching the envelope beyond what is considered ordinary product and consumer design. It is presented in conjunction with The European Centre for Architecture Art Design and Urban Studies.
Hyundai’s Veloster continues to grab consumer attention and media headlines from experts both inside and outside the automotive industry. For 2011, The GOOD DESIGN Awards were judged at the American Institute of Architects in Los Angeles by an international jury of design professionals, architects, experts, and cultural leaders.
“With Veloster, we want to show consumers that high style, fuel efficiency and affordable pricing can all be found in one vehicle,” said Scott Margason, director, Product Planning, Hyundai Motor America. “Veloster stands out from the crowd with a stylish yet functional design. We’re honored that Good Design is recognizing the beautiful design and unique personality of the car.”
Veloster’s cutting edge integration of the third-door combined with a breakthrough design inspired by a high-performance sport bike allows Veloster to stand-out from its competition and makes a bold statement about Hyundai’s commitment to innovative design. Distinctive black A-pillars give the glass a motorcycle helmet visor appearance and in the front is an aggressive form of Hyundai’s signature hexagonal front grille and unique Hyundai-signature LED position lights. Veloster’s dynamic rear design has a distinctive glass hatch, dual centered chrome exhaust tips and black lower fascia that complement the assertive front fascia. Inside, the center stack and controls resemble a sport bike fuel tank and the air vents are inspired by motorcycle tailpipes, while the floor console mirrors the seat of a bike.
All winning designs for Good Design 2011 can be viewed at the Museum’s website: www.chi-athenaeum.org. All products and graphics will be exhibited at The Chicago Athenaeum in the Good Design Show for 2011 in Chicago in June 2012. So, grab your significant other and go see some modern automotive design like the award-winning Hyundai Veloster.