It seems like just yesterday that this reporter’s dial-up internet connection could hardly sustain a 30 second video clip. After meeting with Comcast’s Xfinity TV’s Senior Director Tom Blaxland and Xfinity TV Executive Editor Todd Gold, this reporter was thrilled to get a glimpse at how the act of viewing television, particularly involving multiple platforms, is evolving and expanding.
With the evolution of their website, XfinityTV.com, Comcast is keeping up with the constant improvements in technology which is keeping the entertainment industry in a constant state of evolution. In statistics provided by Nielsen in their 2011 Q2 Cross Platform Report, while traditional television viewing saw an increase of over 2.5 hours per month, roughly half of American’s now watch video online. It is also pointed out, that while the numbers of viewers who watch video on their phone is still fairly small, the number has increased by 26% since this time last year.
Convenience it seems quickly becoming the name of the game in the television industry. With so many advances in mobile and online viewing, viewers are not required to watch a television show at a specific time or miss it till next week.
It is with this in mind that Comcast is attempting to standardize online viewing for the ease of subscribers. Over 90% of the major broadcast networks fall lineups are available between Xfinity On Demand and XfinityTV.com. Xfinity not only provides the newest, most popular shows, but with 27,215 series currently uploaded on the site, there is something for everyone. Classic television buffs can find episodes of favorites like Perry Mason, McHales Navy and even the rare cult favorite My Mother the Car. There are a number of functions, outlining not only the most popular programming, but a queue for individual subscriber interests, as well as generated recommendations based on already selected programming.
While television series make up the brunt of their website space, the site boasts over 3,000 movies available for viewing. Their selection encompasses everything from silent films like Birth of a Nation to contemporary classics like Toy Story 3 and pretty much everything in-between.
Through XfinityTV.com as well as the company’s new mobile apps (iPad, iPhone, iPod Touch and Adroid), subscribers can not only watch content online, but they are now able control their home television remotely. Not only can the technology be used as a virtual remote control, but subscribers can use these applications to set their DVR to record a programs without having to be home to do it.
This reporter was blown away with the advances that Comcast is making, the combination of Xfinity On Demand, XfinityTV.com and their mobile applications the cable company is going a long way to streamline multi-platform viewing for subscribers. This technology is making it easier and more convenient to watch shows and movies when you want to, not when the television dictates you watch it.
Those interested in Denver can check out their website where consumers can check out Comcast deals and features and can also find out about subscribing to the service.