As we age, hair loses pigment (translation: goes gray), becomes thin and lacks elasticity, and the scalp becomes dry and sensitive. With all these changes, it’s difficult to find the right haircolor that provides complete coverage without being too dark and a haircare regimen that helps combat the changing appearance and health of hair.
Youthful hair is shiny, thick and luxurious – don’t let your hair broadcast your age. L’Oréal Professionnel lets you check that one off your list with two new products – INOA Suprême haircolor and Série Expert Age Suprême haircare collection that color and care for aging hair.
“Ageless beauty is not only a state of mind, but about making the right choices,” says Eva Scrivo, L’Oreal Professionnel celebrity colorist and author of Eva Scrivo on Beauty. “Women want to learn what shape haircut is best for them and which hair color will complement their skin tone. The right hair color, in particular, has the ability to create shine and fullness, making a woman look more youthful and feel more vibrant. Additionally, not all of my clients with gray hair are older and those clients want to look their age as the grays make them appear older,” continues Scrivo.
INOA Suprême is a recent launch under INOA by L’Oréal Professionnel. “Like INOA, it provides the same scalp comfort, infinite color, sublime shine and smooth results to hair without ammonia. In addition, INOA Suprême redensifies hair for added bounce and provides multi-reflective color that does not result in the ‘helmet head’ effect,” Scrivo explains.
Caring for aging hair doesn’t stop with age-defying haircolor. L’Oréal Professionnel’s new Série Expert Age Suprême shampoo and masque, provide the perfect at-home haircare regimen for aging, color-treated hair.
Age Suprême haircare duo gives you an at-home haircare regimen for aging, color-treated hair:
- Série Expert Age Suprême density enhancing shampoo
- Série Expert Age Suprême replenishing masque
The Age Suprême technology addresses three signs of aging hair: loss of density, dryness and loss of shine with these helpers:
- Intra-Cylane™ – reconstructs the hair fiber from the inside, redensifying hair creating a bodifying effect.
- Omega 6 – nourishes and softens the hair fiber at the cuticle level.
- Antioxidants (UV Filters and Vitamin E) – provides radiance and shine lost with aging.
According to L’Oréal, its Professionnel Série Expert is the first haircare system to treat the hair’s molecular structure from the core to the surface. Specialized technologies target the cortex, cuticle, and surface areas of the hair so it’s renewed, strengthened and conditioned.
Suggested retail price:
Série Expert Age Suprême Shampoo $21.00, 8.45 fl oz
Série Expert Age Suprême Masque $30.00, 6.7 fl oz
INOA Suprême haircolor Check with salon
www.lorealprofessionnel-us.com or 1-800-545-8150 for salons.