On December 6, Hyundai Motor America announced that one super-hot product led the way to the achievement of more than 600,000 annual sales mark for the first time in its 25-year U.S. history. That super-hot product is the Elantra. To date, Hyundai has already sold more Elantras in North America this year than it ever has (216, 331 vs. 151,735; a 43% increase), a high point for the Elantra model line in a record-setting year for Hyundai in both the U.S. and Canada.
“Elantra has been an absolute phenomenon in the compact car segment,” said John Krafcik, Hyundai Motor America President and CEO. “In November, Elantra retail sales were up 37 percent, in spite of significant competition from all-new entries such as the Chevy Cruze, Ford Focus and Honda Civic.”
In Canada, too, the Elantra has had a record year. By the end of November, Elantra already has achieved its best-ever year of sales and was a major factor in helping the company achieve year-over-year sales gains for 35 consecutive months.
“The Elantra continues to fuel record sales in Canada,” said Steve Kelleher, President and CEO of Hyundai Auto Canada Corp. “Elantra’s Fluidic Sculpture design, advanced safety features and fuel efficiency make it the perfect car in our market.”
Hyundai made a bold decision to engineer all Elantra sedan models to achieve 40 MPG on the highway, regardless of trim level. In fact, for 2011, Elantra sedan alone leads all competitive manufacturers’ 40+ mpg models on an entire line-up basis, an impressive feat for a single model. That feature makes the vehicle popular for areas such as Los Angeles where fuel prices are well above the national average. Elantra’s high market penetration ensures that its net positive impact on the environment is based on more than just the low volumes of sophisticated but expensive powertrain technologies of its key competitors.
No customers in the compact car segment are as happy with their real-world fuel economy as Elantra owners as measured in a recent JD Power APEAL story that examines how gratifying a new vehicle is to own and drive, easily out-pacing strong competitors such as the Ford Focus, Chevy Cruze and Honda Civic.
Elantra has also won the ALG residual value award in the Compact Car segment for the second year in a row in the U.S. ALG, the industry benchmark for residual values and depreciation data, annually recognizes automakers’ outstanding achievements in producing new vehicles that are predicted to retain the highest percentage of their original price, after a conventional three-year period. Customers are finding comfort in the fact that their Elantra is going to be worth more in three years from now than any other car in the segment.