December 12, 2011—Valentino made fashion museum news when he opened his Valentino Garavani Virtual Museum last week. Visitors can take virtual tours of the museum online 24/7. According to Deutsche Welle Online despite the prestige that having a brick and mortar establishment may bring, Valentino has no intention of opening the doors to any such museum. And while it may not make sense to some museum aficionados, it makes perfect sense to Valentino Garavani—dollars and cents.
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Valentino Garavani Virtual Museum collection
The Valentino virtual museum has all the amenities that a brick and mortar museum has with perhaps none of the downsides. No long lines. No bickering about which exhibit to visit first. No worrying about where the bathrooms are. According to Berlin sociologist, Stephan Huber one of the great advantages of a digital museum is that it allows people to create their own experience. Visitors choose where to go first, linger in portions that they want to know more about and skip over that may not hold as much interest for them.
In all the fashion museum in the physical world would require over 10,000 square yards of space. It offers 360-degree views of the pieces, glimpses of some of Valentino’s most famous dresses like Jackie O’s custom-made wedding dress to Aristotle Onassis plus portraits and video interviews. In all, those taking this virtual museum tour online can catch sight of 300 of the designer’s pieces. All of this comes at the click of a mouse.
The press conference kicking off the fashion museum’s inauguration was held live on YouTube, and the opening party was attended by celebrities and fashion enthusiasts.
Other virtual museum tours
The Valentino Garavani Virtual Museum isn’t he first museum to provide its patrons with a virtual look at its collection. Big museums such as the Museum of Modern Art in New York or Berlin’s Gemälde Gallerie also offer virtual museum tours online. But Valentino’s museum will only be virtual. According to the New York Times, this is due in part to the fact that people’s tastes change. A virtual museum has none of those pitfalls and of course, will save the designer money in addition to the upkeep that’s normally associated with protecting a collection from the ravages of time.
People wanting to take a tour of the Valentino Garavani Virtual Museum can do so by going to the museum’s webpage and downloading the application. There’s a tutorial on the site for first-time visitors.
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Click through the slide show to see who attended the opening of the Valentino Garavani Virtual Museum or watch the video to catch a glimpse of what visitors see when they take one of the virtual museum tours of the fashion museum online.