If there could be one energy shot which can actually take on the juggernaut of 5 hour energy, it would be Worx, an energy shot which seems to be coming on strong in all the major places where 5 Hour energy used to be commonplace. Worx is in the supermarkets, in the convenience stores – just about all the places I go to try and find anything caffeinated. While media and product saturation are a great way to get yourself in the public eye, I was wondering what type of marketing and money must be behind this brand to push it this far. Even though it does not say it on the label, it becomes pretty apparent that Hansens, the people behind Monster and one of the highest grossing energy drink companies around are the ones manipulating this to be so consistently placed in every location where you would find energy shots, fror the local drug store to the mom-and-pop gas station down the street.
Just because Hansens name is on it does not guarantee it’s success. For every Monster Dub energy drink there is a Joker energy drink; for every Hansen’s Natural, there is a Hansens Energade. But what having that moniker means is that they have the muscle to get on the shelves like no other. Afer giving the original shot a go, I hope they will be around for a while longer too.
The trick after getting to that coveted spot next to the register s being able to sell it, and Worx does a decent job packaging this shot. The benefit of Worx’s generic bottle is also its problem. The blue and white design is both generic but still looks energetic and bright. This is a product that appeals to no specific market, which can work to Worx advantage, or miss the mark. Overall I did not mind the design, although I would not pick this up for the package it comes in. Like 5 Hour energy, it is purely function over form. The one thing which is a big improvement over 5 hour is they enlarged the opening in the bottle, so you can slam it much easier.
The problems are the same as 5 hour and Monster- not releasing a full disclosure of energy ingredients. Instead the add that “cup of coffee” nonsense that means absolutely nothing. Instead, I have instructions on how to drink an energy drink. Um, I think i got it. Open bottle, pour into face hole, consume. And call me Abe Lincoln, ut I think NOT disclosing tht they at a Monster in a different for might be something we consumers would like to know.
work does not taste bad, but that does not mean it tastes good. Seeing as it is going after 5 Hour Energy, it is not like the bar was set very high. It still has that same medicinal artificial berry flavor 5 hour has, only it is not as overpowering. It has the same fake sugar aftertaste and slightly alcohol harshness to it as well. I would still prefer this over 5 Hour and its clones, but not by a whole lot. Out of the nearly one hundred energy shots I have tried, this falls squarely in the middle of the pack.
Expect the usual from Worx too. There is an unlisted amount of caffeine in here – but it was a nice sized dose. With the amino acides, B vitamins and the usual energy blend ingredients I got a nice double-shot of espresso’s amount of energy from this. My guess is around 180-220mg of caffeine, but either way it provides a nice boost of energy without being over the top or jittery. Slavster puts this at 200mg of caffeine, which feels just about right.
I had to leave the house and did not have time for coffee – and pounded this instead. Worx gave me enough of a boost to make it to lunchtime before I needed another light boost – which I appreciated. I was hoping for something that really Worx – but that might have to ait for the maximum strength Worx I will be trying out soon.