Ready, Set, Grow! It might be hard to believe that over half of the new business I acquire is generated as a result of an individual email, a newsletter or an email campaign. It’s true. And equally good news is that it is the least expensive marketing I spend money on. Our company has been utilizing Constant Contact for emailing since 2007 and have learned these valuable things that have been more than instrumental in turning over consistent new and repeat business for my company:
- how simple and important it is to collect email addresses from inquiring, current and potential customers
- how important and simple it is to stay connected with people that have engaged with my company in some way
- how to create professional emails in minimal time
- confirmation that my opted-in subscribers both read and appreciate the information / content I send out
- how much I appreciate and value the additional interaction I receive from recipients of my emails
- how simple it is to make it easy for others to stay connected with me and to engage themselves with my company whenever it makes sense for them
- ways to achieve repeat business from current and past customers
- ways to turn inquiring customers into new paying customers
- how to maintain interest and loyalty with my customer data base
Besides writing for lodeplus.com, I also own a local company, The Service Guide, with a B2B Division, Business Boosters Minnesota. I have been growing my company since it started in January 2004 and I sincerely attribute a strong portion of its growth to email marketing. It’s amazingly easy to use and incorporate with other marketing elements, and costs me literally pennies. Of course all new and additional business I receive as a result of emails I send out are of great value. The ones I get the biggest jolt out of, though, are from people who contact me out of the blue, people I would have never suspected, that have felt connected with our company through our newsletters. When the time is right for them and they need our services, they remember us! The newsletters are definitely doing their job!
I am encouraging any business owner to take a serious look at Constant Contact’s email services if you don’t already use them. In 2012, you can choose now to make a big difference in your business! You can reach way out to your past, current and prospective customers and can discover, as I have, that you are touching more people than you might actually realize! Constant Contact provides all the tools you need to create, produce and deliver professional emails, surveys, polls, and event management. Constant Contact also shows you how to bridge social media with your email marketing to get the most out of utilizing them together. Better than that, they make it much easier to use than I ever thought it would be with more than user-friendly “so anyone can figure them out” tools. I have always appreciated the way Constant Contact has created their services. They are created with everyone in mind, regardless of the level of technical knowledge you have. If you still have questions, no problem. Constant Contact’s Customer Service team is ready to help.
If you have been pondering whether or not you should include email marketing in your business’s marketing mix, I would completely recommend a strong “YES” vote to get you to take the plunge! If you haven’t seen it yet, Constant Contact is running a 50% off promotion, something they rarely do. It runs only through December 31st! It’s really a great opportunity to test it all out for yourself without having to spend much! The first quarter of 2012, you will receive 50% off of your monthly rate. Depending on the number of email addresses you have, your monthly rate could be as low as $15.00. Half of that is $7.50! Your monthly fees are based on the number of email addresses you have, not on the number of emails you send out. You can send out as many emails as you want! Click on the link at the top of this paragraph and use promo code EMM2011SP when asked in the purchase process to receive promotional pricing.
Every business owner wants to feel they are investing in marketing that will produce revenue and return on their investment. For me, email marketing has produced over half of my revenue and returned my investment hundreds of times over! There is no reason it can’t do the same for your business! If you take advantage of Constant Contact’s promotion, as a new paying customer, you should also know there is a 30-day Money Back Guarantee. It’s paramount that you are happy with their services, so anything that doesn’t meet your 100% satisfaction, you can receive a 100% refund on the applicable product. (Use promo code EMM2011SP in purchase process.)
Check it out, minimally. Visit Constant Contact and see for yourself how it works. Not ready to buy? That’s okay, too. You can choose to take advantage, instead, of Constant Contact’s 60-day trial period. They always offer you this opportunity to test drive their services, get your feet wet, ask questions. The only difference here is that once your trial is over, so will the 50% off promotion. Either way, though, you win. Purchase it for less right now. Or test drive it for free first.
From one business owner to another, I would be happy to answer any questions you might have about Constant Contact and their service. If you are considering trying it for your business and would like a first-hand reference, I would be happy to help. Email me with whatever questions you have. I know from experience the impact that email marketing has had on my business. My wish for you is a similar or even better impact on your business in 2012 and beyond!
If you are reading this and already use email marketing with your business, feel free to use the comment section and share ways it has impacted your business. Your stories can help others who may be considering using email marketing and Constant Contact to grow their business, as well.