Reflecting on 2011: Denver’s literary machine made an impact heard nationwide: Part two.
New comer, Entangled Publishing, proving that the American dream is still alive and kicking.
The literary community is going through a change; painful and expansive, the big houses are being bullied by mass market retail tycoons, the smaller publishers and Indies are pinned by feuding printing prices and greedy digital marketplaces, while the ease of self publishing is turning the product into the embarrassing aunt, who no one wants to claim.
I’ll let you in on a secret; this is not a problem with the publishers, editors, publicists, or authors … but the industry. An industry where only a few mass market retailers hold enough influence to bankrupt the larger publishing houses, close down Ma and Pa brick and mortar bookstores, and flood the market with enough second rate merchandise to throw readers off entirely. Promoting a substandard product with the promise of cold hard cash is not only letting down the progressively weary buyer, but the strapped creator, which is simply not a viable option for publishers, large or small. Don’t let merchandisers fool you; this art cannot be outsourced to the lowest bidder. Keep in mind, when you read that New York Times Bestseller, the book’s cover may reflect the author’s name; but it took a community to make it a masterpiece of marketing prowess. To support that community, to buy into a reputation, to use large publishing house investment capital in order to build a sellable product, the authors simply don’t make very much in return.
Ultimately, what we need in the literary publishing industry is a fresh idea, an ‘American dream in action’ … something to provide the community, the quality, support for the artist, and a practical business plan that inspires trust.
One such company opened their doors in March of 2011: Entangled Publishing, located in Denver and Fort Collins, Colorado, has a present day accumulation of authors, editors, merchandisers, foreign rights specialists, cover artists, and publicists from around the country. Here is where the ‘American dream in action’ comes in to play: the community is established with the common goal of providing a quality product amid receiving percentages of each representative’s individual published book’s profits. It’s an established method used by agents; they don’t make money unless the client does. And, much like an independent publisher, the larger percentage goes back to the author. Then how can they afford that large publishing house-esque community? The team agrees universally that producing high quantity/high quality merchandise puts gains in everyone’s pocket. Cooperation, unity, and trust (with equal benefit legal binding to assure fair play) are the names of the game.
Entangled is coining the new outlook, Boutique publishing — everything from acquisitions, to marketing is built after New York models: with the ambition to publish quality in order to rebuild the quality reputation of publishing; all the while providing unique support for authors in a productive work environment. The base components have been pulled from proven working models, but they haven’t been compiled in quite this way before, and the literary world is taking notice. The potential prospects for this brilliantly simple business plan are making the company’s future compelling to watch … and certainly something to boast about.