Beauty is big business these days – a multibillion dollar business to be exact. Analysts at Goldman Sachs estimate that the global beauty industry—consisting of skin care worth $24 billion; make-up, $18 billion; $38 billion of hair-care products; and $15 billion of perfumes—is growing at up to 7% a year, more than twice the rate of the developed world’s GDP.
Beautylish understands this business being the online community for beauty enthusiasts. Recently Beautylish held their largest event ever, The Beauty Social, sponsored by Cover FX.
This was a two-day event celebrating the past and future influences that social media and technology has on the way consumers discover and learn about beauty. The Beauty Social event brought together speakers and brand personalities to converse on how the voice of beauty is evolving online.
Ning Chao, Beauty Director of Beautylish shares “Through The Beauty Social, we are creating an opportunity for more substantive dialog between key participants in beauty – the beauty industry, social media and consumers. There’s a gap in communication between these three parties, and at Beautylish, we are aiming to fill that gap by building a robust online and offline community and expanding this network to include as many participants as possible.”
Speakers and participants at The Beauty Social included social media personalities, celebrity makeup artists, renowned beauty experts, cosmetic brands, and successful brand founders, including Maggie & Annie Ford Danielson, Global Beauty Authorities & Brand Ambassador for Benefit Cosmetics, Jenny Frankel (Founder of Cover FX), Carol Shaw (Founder of Lorac Cosmetics), Kandee Johnson (YouTube Beauty Guru), Jeffrey Paul (Celebrity Hair and Makeup Artist), Dre Brown (Beauty Blogger and Beautylish Contributor) and more.
Social Media has aided in creating and propelling careers for many of the people who are loyalists of the Beautylish site. Panelists at the event and many of the attendees shared how they started out blogging or doing beauty video tutorials that have now turned into professional opportunities for them. The event was a great opportunity to meet and network with the faces they usually only see on YouTube or communicate with via Facebook or Twitter. When asked why he believes beauty is important to women, celebrity makeup artist Spencer Wells says “Beauty is important to so many women because it gives ladies a sense of confidence and strength. How amazing does it feel to walk out of a department store after a mini makeover with a shopping bag full of new goodies to go home and play with? It feels wonderful! It makes such a difference to see that transformation from the time you wake up to when you walk out the door. After the hair is set, the blush is on, the nails are painted; you become a whole different woman. When you look great, you feel better!”
Ning Chao says at Beautylish they work to ensure their content stays positive and relevant, and they built Beautylish on the idea of community. Their editorial posts are a jumping-off
point for starting a conversation. Unlike a blog, which is one person’s point of view, every Beautylish story is a catalyst for everyone to share their opinion.
On Beautylish you can find all the information you’re looking for to create any look. If you’re seeking holiday beauty looks, “The nail trend of, glitter manicures and festive nail decals are a must this season. And who doesn’t have the new Naked 2 Palette on their beauty wish list? Urban Decay’s original Naked palette is the highest rated product on Beautylish but I think Naked 2 is better. I love the deep bronze Snakebite shade—it’s already become one of my staples! For more holiday gift ideas, try DIY ornaments (made with nail polish!) and other handmade gifts or splurge on some makeup to score one of these great gifts with purchase says Chao.”
The Beauty Social event was such a success that the company now plans to make it an annual event. As Stephanie Tsai of Ink and Press Public Relations explains, “We put on a great event and are thrilled that people loved it! We were blown away with the sell-out response to the event. We implemented an aggressive social media campaign and brought in the “best of” brands and experts under one roof to talk about the topic of social media and beauty. Next year will be even better – stay tuned!”
For more information, visit www.Beautylish.com or join them on Twitter www.Twitter.com/Beautylish and Facebook www.Facebook.com/Beautylish.