Despite a media and public onslaught attacking their decision to pull advertising from All-American Muslim, retailer Lowe’s is refusing to back down.
North Carolina newspaper, the Charlotte Observer, broke the news that Lowe’s will not reverse its decision to cease advertising on the TLC reality series, although the purpose of the program is to offer a positive portrayal of the Muslim community.
Lowe’s decision to pull advertising was initially reported as the result of an email campaign started by a conservative Christian group in Florida called the Florida Family Association.
Founded in 1987 by David Canton, the FFA and its 35,000 members urged Lowe’s to drop advertising because the show does not portray the “many Islamic believers whose agenda poses a clear and present danger to liberties and traditional values that the majority of American’s cherish.”
The FFA claims to have sent over 1 million emails to companies advertising on the TLC show.
Although Lowe’s decision appeared to coincide with the FFA campaign, Tom Lamb, Lowe’s vice president of marketing claims it is just a coincidence.
“The decision was absolutely not, despite what’s been reported in the media, influenced by any one group,” argues Lamb.
A Lowe’s spokesperson went on to say that the company was unaware that their advertising would appear on the program, because it was part of a bulk ad buy according to the Observer.
In short, Lowe’s was unaware of which TLC programs their advertising would appear on. Lamb went on to say that Lowe’s was bombarded with negative feedback just 24-hours after their advertising appeared on a Dec. 4 episode of All-American Muslim.
The Observer also reports that’s Lowe’s comments defending their decision was delivered after meeting with North Carolina clergy members who were opposed to Lowe’s judgment.
Lowe’s statements to the Observer reinforce their original statement that their decision was not solely based on the FFA or any other single organization.
Although Lowe’s has been the main company mentioned in news, the travel website Kayak and Lowe’s competitor Home Depot also followed suit.
Celebrities such as hip-hop mogul Russell Simmons has called for a boycott of Lowe’s and has also purchased two thirty second ads damning Lowe’s decision.
Lowe’s cooperate headquarters is located in Mooresville, NC.
Stay tuned as this story develops.
Sources: Entertainment Weekly; Detroit Free Press; Charlotte Observer