One length that returns to the fashion scene is the maxi skirt.And retailers have no idea why. Back in the 1970’s, the maxi was a fashion must. This fad intersected with all age groups. A fashion history maven from Austin, Heidi Ausland, explains the whys to retailers and consumers that are faithful fashionistas themselves.
“In the past, all women wore long dresses or skirts. They did not have the option of perusing a collection of styles in terms of length. It was not until the 20th century, that other lengths were introduced by designers and private label manufacturers. With the Women’s Right Movement and all that has followed since then, the freedom to choose the length you desire is yours.”
Women today are very lucky indeed. Everyone has their favorite length that translates into their individuality. “Unique is the word I love to use. In the past, women were unique in a different way. It took wealth to create the gorgeous gowns that we all still remember. For the common woman, the choices were limited. Dark in color and a uniform type of style was what most women wore that were not well to do. If they were lucky, they had five or so different outfits that looked almost the same. Simply put, if you did not have money to spend, it was near impossible to express yourself to the outside world via fashion.”
Ausland discusses why the maxi skirts keep returning to the scene. “In he 21st century, short lengths are the rave. I happen to love the look myself. But choice is important too. Designers need to keep variety there to keep the collections fresh and fun. The maxi returns every two or three years for the added spice. Sometimes the skirts sell well. Most of the time, the maxi skirt ends up being on the sale racks. Why? Women like to move in comfort and the shorter lengths allow the fluidity to do so.”
Look around you. The maxi skirt is hardly ever seen on the streets in Austin. Few stores even showcase the look. It is 2011 and women dress the way they want. Price points are not the factor. There are so many stores to choose from. The visual displays help women buy a look. Women are looking forward to 2012. The styles and cuts are to die for. The maxi length will not be a part of the New Year. One less decision to make. Ausland is happy that we do not have to deal with the maxi this year. “It’s going to be an interesting year. Why add a fashion style that tends to be boring? This is going to be the year of fashion at it’s best.”