Despite the influx of broadband into homes, productivity is set to drop on Cyber Monday 2011, according to a Careerbuilder survey. Half of those surveyed will use the broadband at work to perform holiday shopping, down slightly from last year’s 52 percent.
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However, the amount of surfing per person will make up for the slight drop in the number of workers surfing on the job. 34 percent of those shopping at work will spend an hour or more doing it (up from 27 percent in 2010). 16 percent will spend two or more hours (up from 13 percent in 2010).
The survey was conducted between August 16 and September 8, 2011, among 4,384 workers scattered among 2,696 employers, by Harris Interactive on behalf of CareerBuilder. Rosemary Haefner, vice president of human resources at CareerBuilder, said,
“Most companies assume their employees use some of their break time on the Internet for shopping, checking social networks, and other general browsing, but when it starts adding up, workers need to be aware of company policies and any potential consequences. With more companies limiting or restricting online activity, e-shopping season is as good a time as any to be mindful of our Internet usage at work.”
Additional information from the survey:
General Internet Use:
- Almost two-thirds (65 percent) of workers spend at least “some time” conducting non-work related Web searches in a typical workday; nearly one-fourth (22 percent) conduct non-work related Web searches at least five times a day.
- In 2011, 22 percent of employers fired someone for using the Internet for non-work related activity, about the same as 2010.
- 7 percent of human resource managers surveyed have fired an employee for holiday shopping.
- 54 percent of employers block employees from accessing certain websites, which is up from 50 percent in 2010.
Personal Email Use:
- Sixty-one percent of workers send non-work related emails during their typical workday, up slightly from 59 percent in 2010. Nineteen percent send more than five personal emails a day.
- 28 percent of employers monitor emails, which is about the same as 2010.
- 8 percent of employers report having fired someone for non-work related emails.
Social Media Use (such as Facebook):
- More than half (56 percent) of workers who use social networks check their profiles at least once during a typical work-days, which is up from 49 percent in 2010. Of this group, around one in seven (15 percent) spends at least one hour a day browsing their social networking site of choice.
- Workers need to be especially careful of what they post about their company publicly (as we have seen).
- One-third (32 percent) of employers prohibit employees from communicating about the company on social media.
- 25 percent of employers report adopting stricter policies during the last year in regard to employees communicating about company on social media.
According to the survey report, there is a 95 percent probability that the overall results have a sampling error of +/-1.48 and +/-1.89 percentage points, respectively. Subsamples as listed above have a higher, but varying, sampling error.