LOS ANGELES, CA (November 28, 2011) – World-renowned actor and recording artist Robert Davi released his re-imagined version of the Christmas classic song, “Mistletoe and Holly,” to help The Salvation Army provide emergency assistance to the millions of families in need this Christmas season.
“This is an urgent appeal to all media to help us build a momentum of strength and unity in America as we begin our countdown to ‘Mistletoe Tuesday,’” said Davi, as he officially announced a call of action November 28 on radio stations serving Los Angeles, CA, and surrounding communities. “In order to better provide for these dear souls who have been knocked to their knees by a wounded economy, we ask humbly for all broadcasters and print media to join our mission in the true spirit of giving by helping us spread this good news and counting down with us.”
Available December 13 for purchase on both iTunes and Amazon.com, 100 percent of Davi’s proceeds from the sale of his new single will be donated to The Salvation Army’s 120th annual Red Kettle Campaign, which kicked off nationally on Thanksgiving Day. In a collective contribution of talent and services, the new arrangement was composed by Nic. tenBroek, mixed and recorded by Al Schmitt and produced by the legendary Phil Ramone at world-famous Capitol Studios in Hollywood, CA.
“‘Mistletoe and Holly’ is a Christmas classic, and I’m excited to release it in demanding support of this classic charity during the Christmas season,” said Davi, who recently released his first studio album, Davi Sings Sinatra – On The Road To Romance. “This is a great opportunity to help make more Christmas dreams come true for children, teens and seniors in need.”
Davi, a classically-trained singer, studied voice with some of the best when he was younger. He currently studies with celebrated voice builder Gary Catona. Davi, whose initial mission was to help mend America’s spirit by utilizing his voice talent to reinvigorate The Great American Songbook, launched his recording career with Davi Sings Sinatra: On the Road to Romance, which was released October 24 to critical acclaim.
“Mistletoe and Holly” is a follow-up single for the holiday season, and was recorded by Davi in honor of the great Frank Sinatra, who originally released the song on his 1957 Christmas album, A Jolly Christmas from Frank Sinatra. Davi’s new single hit radio stations on November 28 and will be made available to the public on December 13 for $0.99 on both iTunes and Amazon.com – the day following Sinatra’s birthday.
This joint effort of giving by The Salvation Army and Davi is supported greatly by Fontana/Universal, Barton Music & Affiliates, Warner/Chappell Music and Sun Lion Records, among other major entities which have all reduced their respective fees to help fuel this national cause.
Davi’s proceeds from the sale of “Mistletoe and Holly” will aid The Salvation Army’s 120th annual Red Kettle Campaign and additional services between November 24 and January 2, when need in America is at its greatest.
Donations to The Salvation Army’s campaign will help raise money for the distribution of food, toys, coats, rental and utility assistance, and many other social services provided by The Salvation Army during the Christmas season and throughout the remainder of the year.
“Music has always been a big part of The Salvation Army, especially at Christmas, so partnering with a singer like Robert Davi is a great and natural fit,” said Major George Hood, national community relations and development secretary for The Salvation Army. “Every dollar donated from Davi’s proceeds of the single will help us provide assistance to nearly four million people in need this Christmas season.”
Nearly 30 million Americans receive assistance from The Salvation Army each year from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children.
Eighty-two cents of every dollar The Salvation Army spends is used to support its services in 5,000 communities nationwide.
For more information, visit http://davisingssinatra.com.