Where to start with social media
If you are currently in business you may have heard that the Internet is where it’s at and everyone is on Facebook and Twitter. Although you may think that you are not Internet savvy, it doesn’t take a lot to get started with social media, and it’s fairly simple to use!
Start from the beginning
Starting with social media doesn’t necessarily mean that you need to run and sign up for Facebook or Twitter. Although you should eventually, you first need to define your goals and objectives so that you have some idea of what you wish to do with these sites. Social media is one way to drive traffic to a website but it also increases customer satisfaction and retention if you wish to use it for that purpose.
Once you establish those objectives you wish to accomplish you will remove the guesswork out of how to approach social media in your business.
Who is your audience?
The key to marketing effectively is by target marketing, or defining who your target audience is. This means knowing specifics around who you want to attract to your business. It could be the age group that your customers fall into or demographic group (i.e. 35-50, or running enthusiasts). Defining your market makes all the difference and will determine what social media websites you use along with how you use them.
While going through this process, it wouldn’t hurt to look at how your competitors are using social media. This is extremely beneficial if you really have no experience or just want to know what everyone else is doing right now. Once you observe, take some notes, and see what type of feedback your competitors are getting then you will know just what to do.
Once you have taken it step by step and figure these things out it will be time for you to move on and start building a social media reputation through platforms like Facebook, Twitter, LinkedIn and by potentially blogging. These avenues through social media will give you the winning edge because you can interact and connect with customers, announce events, new products, and use targeted marketing.
The rewards of increased customer satisfaction and new customer acquisition for your business will grow as you continue to grow your presence on the Internet. The trick is to not be afraid and to get started using the tools at your disposal on a regular basis.