Okay, Brian Frons is leaving ABC daytime. This is great news for daytime television. This is great news for soapers. They finally got to enjoy a small victory since “All My Children” was cancelled and before “One Life To Life” got cancelled. This was something they needed after the horrible news that Prospect Park was not going on with their plans with putting these shows online. No, it hasn’t been stated that the soapers had anything to do with his decision. However, anyone who has been following this story since April 14, knows that the soapers have wanted his head on a platter or at least wanted him let go from ABC since the announcement came that these shows were being cancelled. Letters have been written. Calls have been made. Their voices were known and who knows what leverage these voices have had.
Yes, the soapers played a part in this decision. How much we don’t know. The soapers enjoyed their small victory. Now they are wondering what is next.
Well, for ABC it means a new future and a new organization. Daytime television is definitely going to be different. In fact, there won’t be a replacement for Brian Frons. In fact, the daytime division is merging with the syndication division. This new division will be called Times Square Division. It will be managed by The ABC Entertainment Group. Paul Lee is the President of this Group. Vicki Dummer is going to be the head the Times Square Division.
Her credentials comes from the world of reality television. She is ABC’s reality executive and she also coheads the nonscripted TV department. This makes this writer worry about the future of “General Hospital” which will fall into her realm of power now since she will oversee the scripted and the nonscripted daytime television shows. Of course, there will be only one scripted television show left, by the time she takes control in January 2012.
Will she understand that need to keep “General Hospital” on the air? Will she understand how ABC needs this show for its ratings? Will she understand how she will lose many more fans and viewers from ABC primetime, as well as daytime viewing if this shows gets cancelled, too? Will she even care about what the soapers thinks or feels? Will she be like Frons and not realize the true power this large group of viewers has?
Time will tell. For now, we all need to get busy and begin writing ABC, again. Go to ABC’s contact page and tell them what you think. Here’s the link: http://abc.go.com/site/contact-us.
Yes, one victory has been won. The soap killer is no longer in charge of ABC daytime television. Yet, there is more work to be done. “All My Children” and “One Life To Live” needs a new home. Plus, ABC needs to understand that “General Hospital” is important to them and to their viewers.