Ringo Starr is lending his name and artwork to custom-made boots and helping raise funds for non-profit groups.
The new program “Canvas that Cares” by boot maker Timberland raises funds for non-profit organizations through the auction of custom-designed, limited edition Timberland’s Earthkeepers® footwear.
The original design created by Ringo Starr will appear on 75 pairs of Timberland Earthkeepers City 6″ Leather and Fabric Side Zip boots. All will be autographed personally by the former Beatle. Each of the pairs of boots features a colorful peace sign on a canvas panel symbolic of his personal mantra of peace and love and three stars embroidered along the back of the boot as a nod to his name. The company says this marks the first time in more than three years that Starr has autographed any memorabilia.
Proceeds from the auction, which kicked off Thursday on eBay at www.timberland.com/canvasthatcares and goes through Dec. 11, will benefit WaterAid, a non-profit dedicated to improving access to safe water, sanitation and hygiene in the world’s poorest communities.
“For thirty years, WaterAid has brought clean water to millions of people in the world’s poorest communities,” said Ringo Starr in a release announcing the boot auction. “This partnership with Timberland will allow others to make a real difference in these people’s lives, and the boots are a reminder I’m with them every step in this journey.”
“We’re thrilled about the Canvas That Cares program, and could not think of a better partner for our launch than Ringo Starr ,” said Mike Harrison of Timberland. “For nearly 40 years, Timberland has followed a mantra of ‘doing well and doing good.’ Beyond his undisputed influence on music history, Ringo, too, has long been known for his commitment to social justice. With Canvas That Cares, we have a great opportunity to join forces and raise much-needed funds for a highly deserving organization, Water Aid.”
Bidding for the limited edition, autographed boots is now going on on eBay at www.timberland.com/canvasthatcares. Each pair will come with two sets of laces, in assorted colors and styles. Some pairs will have extras such as a duffel bag or a second pair of non-autographed boots. All 75 pairs of signed boots will be size 8, which is Ringo’s own shoe size. The auction closes at 9 p.m. EST Dec. 11.
The campaign aims to raise a minimum of $18,750 for WaterAid. Starting bids for each boot are $250. The boots are being listed using eBay Giving Works, the company’s online philanthropy program. The auction is being managed by Auction Cause.
To further support the initiative, Ringo Starr’s All-Starr Band will wear the limited edition boots on upcoming tour dates.
- More information: www.timberland.com/canvasthatcares.