How much do celebrities get paid for one tweet with an endorsement of some brand or product? And how many Sacramento shoppers buy what celebrities are paid to tweet once about on Twitter? Would you like to get paid by marketing firms for one tweet about a product you bought and like–if you have many Twitter fans?
Celebrities with many fans are sometimes paid thousands of dollars for one 140-word or less tweet about a particular brand or item. The way you find out about how much celebrities get paid to tweet about a product is to check for the information at websites such as the research firms that deal in social media marketing. One social media research firm is eMarketer. Another site is Izea, a social media marketer. See, Social Media Marketing | IZEA.
Izea’s website reads, “We connect social media publishers with advertisers through our platforms SocialSpark, WeReward and Sponsored Tweets.” This company is a world leader in social media sponsorships. According to its website, IZEA Holdings, Inc., (“IZEA”) is a publicly traded company under the ticker IZEA.
The company is a world leader in social media sponsorship, operating multiple marketplaces. IZEA connects advertisers with social media publishers, helping them monetize their social media presence. The company has completed over two million social media sponsorships for customers ranging from small local businesses to Fortune 50 organizations.
Izea’s mission is to empower everyone to value and exchange content, creativity and influence. In fact, the company and its employees are the pioneers fueling the democratization of information, entertainment, marketing and commerce. Its platforms fund the American dream for the next generation of artists, poets, film makers, photographers, thought leaders, comics, actors and musicians.
And what about eMarketer? See the site, eMarketer. This company publishes data, analysis and insights on digital marketing, media and commerce. eMarketer does this by gathering information from many sources, filtering it, and putting it into perspective. For more than a decade, leading companies have trusted this approach, and have relied on eMarketer to help them make better business decisions.
Why do some celebrities get paid thousands of dollars for one tweet? Check out the November 3, 2011 Associated Press article by Christina Rexrode, Twitter changes business of celebrity endorsements – DailyFinance. The article explains how and why Rapper Snoop Dogg was paid to tweet on Twitter regarding an ad for the Toyota Sienna minivan. The article also explains how Actress Tori Spelling was paid to link to a website for rental cars. And reality TV star Khloe Kardashian was paid to tweet about a brand of jeans she wears.
The fact is celebrities get paid thousands of dollars to make one tweet. And once they’ve made a statement to their fans, that’s the end of the tweet on that product. For example, Old Navy paid Kardashian to tweet about Old Navy jeans.
Various celebrities can earn sometimes $10,000 or more per post. But the stars have to mention various clothes, cars, gadgets, and movies in their tweet–depending upon what product and brand they’re paid to tweet their recommendation about or mention of the product.
Does Twitter reshape how you shop?
Just like you check out reviews of products online to see what experiences other people are having with a particular product before you buy it, you look for a similar experience in tweets, or at least the market researchers hope you will do that by following celebrities on twitter and watching what they say about a product they bought. Notice what they say about the product is good because they’re getting paid to tweet about that product whether it’s jeans or cars or anything else you, too can buy.
Twitter has been around about five years. Do you look to twitter to see how your favorite stars or other people you follow shop or vote or start protests? How is Twitter changing celebrity endorsements that used to be seen mostly on TV?
Think about how many people are opening their own businesses specializing in matching companies with celebrities who are being paid thousands for one tweet to hawk a product. The stars are paid to praise the product or at least to give their opinion, which always seems to be a good opinion. But those stars have thousands or even millions of followers on Twitter. It’s one way to advertise.
How long is the list of celebrities and stars who hawk or endorse products such as recommending a movie or use a hotel chain or buy a certain car or pair of jeans? To find out who endorsed what and how much the celebrity was paid, see the article, Twitter changes business of celebrity endorsements – DailyFinance. You’ll find out who urged followers to purchase what.
Twitter still has a tiny audience compared to TV viewers. eMarketer estimates only 11% of US adults online go to Twitter. You have lots of celebrities with hundreds of thousands of fans in the USA and around the world. How many fans actually spend money after reading a tweet from some star or other wealthy and famous celebrity or sports figure?
Read the reviews of the product you need to buy on numerous credible websites before you follow any celebrity’s choice. Want to charge money to tweet on Twitter even if you’re not a celebrity? Check out the various sites such as How To Make Money Twittering. Then find out how many people actually are making money tweeting. Check with, validate, or verify the satisfied customers.