Blogging, from its inception, has always been sort of a fad. Easily dismissed and thought of as amateurish. Yet, blogging has held strong for years. And why has blogging held on you ask? It has held on because it is raw, unedited, and now. Blogging is the new media and it allows anyone to participate in the conversation. The main reason bloggers are important is they give news the NOW factor.
Bloggers take the news as it comes because they don’t need a crew to get the information out or they are part of the whole that doesn’t necessarily trust the main news outlets to give you the whole story.
More often than not bloggers are at events as they occur instead of after the fact. Don’t get me wrong, there are many bloggers out there who really do not have a clue if you gave them one but to use a quote I like, “don’t throw the baby out with the bathwater.” People have to decide for themselves whether or not they wish to read blogs. Nevertheless, blogs are still here and do not look to be going anywhere soon.
So what are these blogs people keep talking about? Well, there are a variety of different blogs and blogs types. There are the regular blogs such as Gnorb.net and SunshineStateSarah.com. These blogs belong to friends of mine and both are very talented, in their own right. Now my friend Gnorb talks about various things from family to politics to business, while Sarah mainly focuses on Florida politics. Then there is my new blog, Opine with Ian Stein (shameless plug) that can be found at theianstein.wordpress.com. I too focus on politics.
Why are blogging and bloggers important in politics? It is because bloggers write content that is, again, NOW factor and/or geared towards a specific candidate. While this is not always the case it is becoming more standard as bloggers will back one candidate over another. The other reason is that many bloggers also consult on campaigns. Then there are the political bloggers who blog about politics or current events related to politics in general and don’t focus on specific candidates or candidates at all. These bloggers and bloggers in general are part of the information now generation. This is the generation who is using there cellphone, touchpad, or laptop to get the info they want or need. It is also what I call the NOW factor generation.
What is the NOW factor? The NOW factor is that in which information is demanded and consumes NOW, in real time not tomorrow when the morning paper comes out or on the nightly news but NOW. Sources of info come from the newest form of blogging known as micro-blogging. Sites such as Twitter and even the Facebook Stream is part of the NOW generation and anyone can get the info from their laptop to their phone NOW.
Put all this together and you have the “WHY” of why bloggers and blogs are relevant today and will be relevant for years. So read a blog once in a while, you might just be glad you did. I have found more and better information on many blogs than I ever have from a news service. Do not get me wrong, I am not downing the news services. Many great writers work for major news outlets. I just find the unedited raw information more appealing. Apprently, so do many readers, which is why we still have blogs and bloggers today.