For Democrats, it’s easy to campaign and promise the world to Americans. They promise lower taxes, better paying jobs, improving the lives of millions of Americans, extended unemployment, green energy, let the rich pay for everything, and health care for everyone, to name a few biggies.
In truth, it’s an expansion of government into the lives of American citizens, and many people see that as a plus. Look at the number of people in the United States who don’t pay taxes (47%), or are on government assistance (1 in 6). Why would they want to become self reliant and pay for what their neighbors have to pay for?
The problem lies in who is going to pay for all those promises. And that is the wall Republicans have to crawl over to win elections. It’s not easy saying “no,” we can’t afford to pay for everyone’s health care, or that if American’s want roads and bridges, we all have to pay taxes. No, we can’t continue to throw money at a failing education system, it needs to be changed to make it better. No, we can’t continue to extend unemployment benefits when the country is broke.
For Republicans, their message must be explained, and that’s not easy to do in a 30 second commercial, or with a campaign slogan, as it is for the Democrats.
It’s easy to have a campaign slogan that resonates with people, especially if you don’t look beyond that slogan. Look how the majority of American’s got behind “Hope and Change.” It was only after Barack Obama got elected that people questioned whether his change was the same as theirs.
Unfortunately, Republicans have to be the bad guy. They aren’t going to make promises they can’t pay for. They want to reduce the debt, which means making tough choices. They need to move forward in 2012 and talk about the future, when Democrats are still living in the past.
In the 2012 election, make sure you know what the true message is, and not just the campaign slogan. If you have a candidate you’re behind, the best way to get the word out is face to face, when you can explain a platform, and not just spout a slogan. The Republican Party of Larimer County and your neighborhood is a great spot to start.
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