Indian cinema has never had a dearth of songs with senseless lyrics (bordering on vulgarity most of the times), many of which have been chartbusters. “Hawa hawa aye hawa”, “Gutur Gutur”, “Main aathra baras ki ho gayee…meri choli choti”, “Jab tak rahenga samose mein aloo”, “Batata wada……oh batata wada”, “Rukmini, rukmini shaddi ke baad kya kya hua”…the list is endless.
More recently, “Munni badnam hui”, “Sheila ki jawani”, “DhinkaChika DhinkaChika” and“Bhaag DK Bose” were the rage, and now, India has a new record-breaker in Kolaveri Di. What does Kolaveri Di have in common with the above mentioned songs? Nonsensical lyrics, and peppy and catchy music.
“Yo boys I am singing song……soup song…….flop song” croons Dhanush, winner of this year’s National Award for Best Actor, who also happens to be Tamil superstar Rajinikanth’s, son-in-law. “distance la moon-u moon-u……moon-u color-u white-u……white background night-u nigth-u…..night-u color-u black-u…. why this kolaveri kolaveri kolaveri di (x 2)….white skin-u girl-u girl-u……..girl-u heart-u black-u……eyes-u eyes-u meet-u meet-u….my future dark,” he continues.
Kolaveri Di, which has been written (yes, the song has a writer) by Dhanush, would make even an Anu Malik, who has given the world, “Dekho barish ho rahi hai, it’s raining…its raining”cringe in horror. Nevertheless, the yet to be released song, which is still just roughly written and composed, has broken many a records.
A promo of Kolaveri Di was released on ‘YouTube’ on the 16th of this month. Within two days the popularity of this song had spread like wild fire, making it the most searched ‘YouTube’ video in India, with more than a million hits, shares and likes. So what is it that makes songs like Kolaveri Di so popular? One would think it’s definitely not the lyrics. But, Aishwarya Rajinikanth, Dhanush’s wife begs to differ.
According to Aishwarya, the USP of Kolaveri Di is the lyrics. Also, since the medium of the song is English (mostly), it has managed to cross all boundaries, she feels. True, considering the lyrics are so simple, that even a two year old would remember it. Also, for some reason, we mere mortals tend to remember crap lyrics better. Remember “Choli Ke Piche Kya Hain” and “Sarkaye Liyo Khatiya Jaada Lage”.
Many feel it’s the song’s feet-thumping and perky music that has caught on. As Bachchan Sr. puts it aptly on his twitter page, “This Kolaveri is veri veri endearing .. just not leaving the sound waves in the mind-u .. what-a what-a what-a do-u … !! ha ha !!”
Others who have heard the partly written song composed by Rajinikanth’s teenage nephew, Anirudh Ravichander, admit that they like it, even though they don’t understand it. Honestly, there is no sure-fire formula that guarantees that a song would hit the right note with audiences and nobody better than Dhanush sums this up.
Dhanush said in an interview with NDTV, that he was in a very good mood that day because his son had taken his first step. He just went to the studio and sang whatever came to his mind, and he thinks probably Anirudh also did whatever came to his mind at the time. “It has nothing to do with how the song went viral, it just happened to us”, he says.
For those who came in late, or have been busy with Thanksgiving preparations and Black Friday shopping, Kolaveri Di is a Tamil-English song from dancer and playback singer, Aishwarya Rajinikanth’s directorial debut. The film, called 3, is slated for a January 2012 release and stars Dhanush, and actors Kamala Hassan and Sarika’s daughter, Shruti Haasan, in the lead roles. The film is reportedly a remake of her father, Rajinikanth’s super-hit film Moondru Mugam.
The lyrics of Kolaveri Di are about the feelings of a boy who has failed in love. The “Soup Song” and “Soup Boys” mentioned in the song refer to “Love failure Song” and “Boys who failed in love” respectively. Those wondering what Kolaveri means, it meanskiller or murderous Rage.
The song is yet to be shot, and considering the instant success of the half-done song, first-time director, Aishwarya Rajinikanth, has a huge task at hand – that of living up to huge expectations.